Per Magnus Persson was 12 years old when an image affected him for the first time. It depicted South Americans; master Henri Carter Bresson took the picture. "the calmness in the picture fascinated me" says Persson.

As though divine intervention, Persson obtained a position as Irving Penn´s assistant. In parallel with assisting the famous photographer, Persson freelanced for swedish magazines. Taken together, his years in New York turned out to be an excellent school for the young apprentice.

Today, Persson is well established in the photography business. He works for several magazines and advertising agencies in Sweden and abroad.